New York has identified a national shift in the hospitality and tourism industry to more environmentally friendly business practices, saving both operating costs and natural resources. To influence this change, New York has established the Green Hospitality and Tourism Partnership and Certification Program. To achieve a comprehensive understanding and assessment of the Green Hotel Certification Program and Partnership, open-ended interviews were conducted to address every level of involvement with the program. Through the interviews and extensive media coverage we have found that select hotels across New York are becoming ambassadors and are essential to the eco-tourism movement in New York.