Who will save the world? A cross-cultural study of how our social and physical environments shape climate change perspectives and behavior

In the face of increasing climate change threats, the way humans respond is key in mitigation and adaption. By understanding what factors influence individuals in taking pro-environmental behaviors, we can make systematic changes to encourage a future generation of mobilized global citizens. We identified four prominent factors that had the greatest effect on pro-environmental behaviors: education, cultural norms, socio-economic status, and cross-cultural experiences.